IPSO FACTO’s team consists of experienced real estate investment professionals who work together to provide added value to its partners and protect the firm’s good reputation. The complementarity of its team members, as well as extensive experience in real estate investment, ensure the good management of IPSO FACTO’s business.
President / Managing partner
Serge Robitaille is the president and managing partner of Ipso Facto and has been managing the firm since its inception. After beginning his career with corporate and real estate financing teams in the banking industry, Mr. Robitaille has held various general and financial management positions in private and public corporations. Serge Robitaille has a Bachelor of Actuarial Science (1979) and a Master of Business Administration (1981) from Université Laval.
Franck Thonon joined Ipso Facto in September 2009. He is involved in all operational aspects, from project investment and/or financing analysis to implementation. Mr. Thonon began his career as an architect in a well-known Montreal firm. After four years of practice, he moved into real estate finance. For eight years, he worked in the institutional world, where he specialized in real estate investment analysis and partnership projects. Before joining Ipso Facto, Mr. Thonon occupied for three years a management position in a major real estate investment fund. Franck Thonon has a Bachelor of Architecture (1991) and a Master of Business Administration (1997) from HEC Montreal.
Eric C. de Léry joined Ipso Facto in July 2011. He is involved in all operational aspects, from project investment and/or financing analysis to implementation. Mr. de Léry began his career with a major real estate institution where, for six years, he specialized in investment, asset management and partnership management. Prior to joining Ipso Facto, Mr. de Léry occupied for two years a management position in a major real estate investment fund. Eric C. de Léry has a Bachelor of Business Administration (2001) and a Master of Science in Administration, specializing in financial economics (2003), both from HEC Montreal.
Director, Finance and Investments
Marc Philippe Léonard joined the Ipso Facto in October 2019. Mr. Léonard began his career in 2007, working for a large accounting firm as an auditor. In 2011, he pursued his career first as controller and then as finance director for one of the largest real estate developers in Quebec for almost six years. His role as finance director was to provide complete financial administration for real estate projects. Before joining Ipso Facto, Mr. Léonard worked as a finance director for a residential real estate developer. Marc Philippe Léonard holds a Bachelor of Business Administration (2006) and a graduate diploma specializing in public accounting (2007) from HEC Montréal. He holds the designation of Chartered Professional Accountant (CPA, CA) from Quebec (2008).
Director, Analysis and Asset Management
Guillaume Lamoureux-Bélair joined the Ipso Facto group in September 2014 as a financial analyst, and since May 2020 has the position of director, analysis and asset management. He held an investment analyst position with a large real estate investment fund during his university internships, and an account manger position for one year with one of the largest commercial real estate debt lenders in Canada. Mr. Lamoureux-Bélair holds a Bachelor 's degree in Business Administration (2012) and a Master's degree in Management Sciences, Finance option (2014) from the Université de Sherbrooke. He holds the Chartered Financial Analyst (CFA) designation.
Simon Beaudoin joined Ipso Facto in April 2019 as a financial analyst. Prior to joining Ipso Facto, Mr. Beaudoin held an analyst position in the real estate advisory team of a major accounting firm. Simon Beaudoin has a Bachelor of Business Administration (2016) and a Specialized Graduate Diploma in Professional Accounting (2017) from HEC Montréal. He holds the designation of Chartered Professional Accountant (CPA, CA) from Quebec (2019). Simon Beaudoin is also a CFA Level III Candidate (2021).
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